Mest moderne Relationship Marketing by Mark Godson 9JK4LBCs

  • Model: 9JK4LBCs
  • 1741 Antal på lager

DKK349

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Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the readers interest. The author presents a critical overview of the subject to enable students to engage with issues and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini Guinness and Metro. The text begins by looking at how and why relationsh